ID407
Art Direction and Visual Language: Apprentice of everything, master of nothing
Faculty
Daniel Ilario
Creative Director at C14TORCE
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Having an idea is important, but how an idea is displayed is just as important. And this is the objective of these classes, to acquire the sensitivity and the correct tone to tell it to the world. For this we will investigate the different expressive frameworks, we will analyze ideas that are not ours and we will invent, visualize, conceptualize our own ideas and create new worlds.
Learning highlights
- To promote a disruptive view that allows for an out-of-the-ordinary approach to creating, the main value a creative can have in the current context.
- Learn three principles: experience, experimentation and expression, while questioning and reinterpreting traditional creative methods to find unexpected and original concepts and aesthetics.
- Be able to interpret and apply Art Direction in any medium: Video, posters, Internet, radio, blogs, ads, social media, games, events, guerrilla actions…
- How to direct and work with photographers, directors, illustrators, radio, film, digital producers, etc to ensure that ideas become reality.
- Acquire visual criterion.
Course outline
15 classes
INTRODUCTION TO COURSE: WHAT IS ART DIRECTION?
PURSUIT OF: STRIKING, ENTERTAINING AND MEMORABLE STAND OUT/IMPACTFUL, ENGAGING/INTERESTING AND RELEVANT. Work Session & Home Work: 10 EXAMPLES OF EXCELLENT ART DIRECTION
TONE OF VOICE/LOOK AND FEEL
Work Session & Home Work: REFERENCES & MOOD BOARDS
IMAGE AND THE WORD
Work Session & Home Work: LOGO DESIGN
FROM GRAPHIC TO PICTORIAL
Work Session & Home Work: POSTER DESIGN, BOOK COVER, MAGAZINE COVER
READING ORDER/COMPOSITION/LAYOUT
Work Session & Home Work: PRINT, AD, WEB DESIGN
VIDEO AND ANIMATION
Work Session & Home Work: VIDEO EDITING, MOTION GRAPHICS
VISUAL STRATEGY CONCEPT
Work Session & Home Work: VISUAL STRATEGY CONCEPT, RESEARCH, REFERENCES, MOODBOARDS
BRAND GUIDELINES
Work Session & Home Work: BUILDING BRAND GUIDELINES
CONSISTENCY. APPLING GUIDELINES
Work Session & Home Work: MAGAZINE COVER, POSTER, PRINT, AD, WEB DESIGN / DIGITAL RETAIL STORE, INTERACTIVE INSTALLATIONS, EVENT DESIGN
PRODUCT IDEA-PROJECT GROUP WORK
Work Session & Home Work: PRODUCT IDEA
VISUAL LANGUAGE IDEA-PROJECT GROUP WORK
Work Session & Home Work: VISUAL LANGUAGE IDEA
REFERENCES AND MOOD BOARDS-PROJECT GROUP WORK
Work Session & Home Work: REFERENCES AND MOOD BOARDS
BRAND GUIDELINES-PROJECT GROUP WORK
Work Session & Home Work: BRAND GUIDELINES
APPLING GUIDELINES-PROJECT GROUP WORK
Work Session & Home Work: APPLING GUIDELINES
PROJECT PRESENTATION-PROJECT GROUP WORK
Work Session & Home Work: PROJECT PRESENTATION
Prerequisites
Photoshop, Any graphic design program, Any film editing program
Methodology
Lectures, Projects, Workshops, Exercises, Presentations, Individual / group work, Final Project. This programme has a strong focus on disruption and its basic premises include identifying, questioning and destroying conventionalisms in the world of design and creativity. For this reason, we will focus on the extremes of the artistic spectrum.
Grading
I have been working as an Art Director, Creative Director, Executive Creative Director, Designer, Photographer, Film Director, etc…, in the advertising business for the past 35 years.
With internet, the world has changed dramatically in recent years, as has advertising.
See full profileApply for this course
Art Direction and Visual Language: Apprentice of everything, master of nothing
by Daniel Ilario
Total hours
45 Hours
Dates
Feb 21 - Mar 11, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.